CS Gaming

ChainSafe Gaming is a complete web3 toolkit built for game studios and developers, centred on web3.unity, an open-source SDK that connects games built in Unity directly to the blockchain.

"Change the Game" was ChainSafe's rebrand in the build up to GDC 2024. The internal consensus was clear: our branding no longer reflected the creative energy of the developers using our product. We introduced rich colours and bold visuals to build a more modern, imaginative identity, then carried it across social media assets, animations, swag, and a fully revamped website.

The new system leaned into the culture of the people actually building with it: game developers. The palette shifted toward saturated, high-energy colour combinations. Illustration and iconography took on a more playful, game-inspired character, giving the brand a personality that felt closer to the studios and creators it was built to support than to the blockchain infrastructure underneath it.

Illustration, Art Direction, AI asset building, Motion Design, Merch, Booth Design, Social Media